After completing both her BA in English Literature, Politics and Environmental Science Honours degree, Lyndi honed her writing skills and digital knowledge as a copywriter with Quirk, working on several high-profile brands and campaigns.
Together with Katharina Scholtz, Lyndi founded and oversaw the growth of Quirk Education into a pioneering and respected e-learning institution boasting thousands of alumni across the world. As Head of Red & Yellow Joburg, Lyndi brings more than half a decade of considerable skill within the digital marketing and online learning space to the field. She regularly presents workshops, conceptualises distance-learning courses and oversaw the publication of four editions of the successful eMarketing: the essential guide to digital marketing textbook.
If you’re an advertising copywriter, you’re part of a tradition that dates back as long as people have wanted to sell commodities, services and ideas. Consider an ad from 1650s London, which makes these promises for a new miracle drug called coffee: “It quickens the spirits and makes the heart lightsome… prevents drowsiness and makes […] Read more