Advertising

Advertising has been a cornerstone of business for as long as commerce has existed. It has converted, adapted and evolved...

Irrespective of whether the economy is in a good or a bad space, the current reality – which will continue...

The debate on transformation in South Africa’s advertising industry touches on a complex and sensitive reality: while many agencies are...

When Gillian Rightford asked me to co-chair the Effie Awards South Africa, I was reluctant, to be honest. I was...

The 2024 Effie Awards South Africa Gala celebrated outstanding marketing effectiveness. Agencies, brands, and their clients were recognised for campaigns...

Digital advertising has become indispensable for brands and businesses of all sizes. Post-pandemic, more consumers than ever before are digitally...