Communications

One of my favourite authors, Ryan Holiday, once said, “Everything is change. Embrace that. Flow with it.” I think this...

When one thinks of Gen Z, or in the South African context ‘ama2000’, many things come to mind. Partying. Memes....

Why the continuous need to compare apples to pears when advertising and PR are worlds apart: “advertising is the wind...

Inauthenticity is the death knell for relationships between brands and South Africa’s Gen Z population, and because of this new...

While traditional media played a central role in disseminating information in my youth, digital media has given people platforms to...

Seventy-eight percent of South African respondents who regularly post online revealed they post content to help bring about social change...