Second rate trade magazines and indolent section editors in the mass media love press releases. Mainly because the former needs to fill space or entice companies sending them press releases... Read more
It is a window of opportunity that has opened up for perhaps just a few years but it is going to take the mass media, marketing strategists, ad agencies and clients with titanium balls to re... Read more
On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return o... Read more
