Communications
Stopping misinformation means fixing the relationship between journalism and PR
It used to be that journalism was the stronger player in the relationship, but now as a result of cuts...
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Seven trends in the client journey to watch out for – now and in the future
This World Creativity and Innovation Day, we reimagine the client journey according to current trends specifically in the banking sector....
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Communications redefined: No more ‘good old days’
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge...
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Are you thinking of studying public relations?
In simple terms, a PR professional is an ‘image or reputational shaper’, our business role is to generate positive publicity...
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The media have muted the voices of women during Covid-19: can the tide be turned?
A recent special report – The Missing Perspectives of Women in Covid-19 News – shows that too few women experts...
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Africa needs to take control of how Africa’s stories are told
As communications professionals, one of our many roles is to use various communication tools to relay or share news and...
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