Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
The best relationships are formed when everyone plays open cards, with no hidden agendas. Read more
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
Single minded focus is key in an economy that is struggling and brands that are fighting to be part of the consideration set. Read more
Television remains the most efficient platform for sponsors to reach and engage with rugby fans. According to caytoo, 75% of RWC 2019 sponsors are finance, telecom and travel brands. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.