Media agency
Insight: Media agencies will do more with less
It is expected that media industry commentators will annually nail their colours to the mast by committing themselves to predicting...
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Targeting the whole Western Cape
Reaching every home in a province isn’t simple. Media strategist Cheryl Dube tackles such a campaign. The Western Cape is...
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When branded content tells the story
Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha,...
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Grooming to fill big shoes
As media agency leaders step back for the next generation to take up leadership positions, Melina Meletakso and Joanna Wright...
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Digital takes agencies to a new level
The digital revolution has brought a new face to media agencies, which they must embrace, writes Melina Meletakos. “Media is...
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‘Vanilla approach’ doesn’t do media owners any favours
Two recent conversations spurred me to reflect on the state of media owner and media agency relationships. I had coffee...
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