Harry Herber

Harry Herber Articles 14

Harry Herber, has a passion for delivering on promises and an attitude that demands that The MediaShop ‘goes the extra mile’ - hence the agency’s “Open 24 hours… no problem” payoff. With a BA in Classics and Anthropology behind him, Harry plunged into the media industry in 1975, commencing his career at BBDO. He moved on to the Grey Group, where his eleven-year tenure culminated as Deputy Managing Director. After being recruited by FCB SA, which later purchased The MediaShop from Dick Reid, Harry was appointed to take over The MediaShop stewardship in 1997. Although Harry discounts his impact on the vast achievements in the media industry, many media commentators continue to recognise them. The Financial Mail presented Harry with its coveted Lifetime Achiever Award.

Getting under the skin of… technology and Baby Boomers

Posted By: Harry Herberon: March 08, 2016In: Media Mecca

He might have retired, but Harry Herber hasn’t lost his voice. As of today, he will be contributing a monthly column to The Media Online in which he will ‘get under the skin of’ something impacting on ad world. Hell, I feel I was at the birth of digital technology. So I’ve lived with […] Read more

Who the f*** is this old guy I see in the mirror?

Posted By: Harry Herberon: November 25, 2015In: Media agency

Harry Herber ponders his colourful career and takes a bow. Hell. Time slips by when you’re being whipped! Forty years of it. This will be the last column I’m writing for The Media, and I’m pretty glad, ‘cos after 10 plus years and 120 articles, I probably don’t have much that’s relevant to say anymore! I’m […] Read more

OOH boy, you’ve come a long way baby

Posted By: Harry Herberon: November 13, 2015In: Out of Home

When you think about it, the medium that has evolved and transformed itself most in the past couple of decades is out of home, or outdoor, or whatever you want to call it! Sure, digital media has proliferated and brought huge innovation to the world of communication. And as a result many of the existing […] Read more

Girl power!

Posted By: Harry Herberon: September 07, 2015In: Media agency

OPINION: So, the theme running through the August edition of The Media was women. And accordingly, it was only right and proper that I too ventured an opinion on the opposite sex. Harry Herber wonders why men have the gall to believe that they’re the superior sex. Now, to kick off, I’ve mused about why no magazine […] Read more

Boy, it’s really tough to change

Posted By: Harry Herberon: May 20, 2015In: Advertising

Harry Herber sees where the industry has to go – but can’t see it changing fast. If I rewind to my youth, the ad industry was a very different kettle of fish to what it is today. And if I had to put my finger on what the fundamental differences are, I’d say there are […] Read more

Putting a new spin on radio

Posted By: Harry Herberon: April 14, 2015In: Media agency

Harry Herber considers why radio continues to be such a powerful medium and which stations are the most lucrative. Perhaps the medium that has shown the most resilience through the entire technology revolution is radio. Sure, it has embraced the new digital world. Every radio station worth its salt has a website, a Twitter feed […] Read more