Agencies
Indifference makes the difference
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups,...
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A right royal mess: Even princes are poor at PR
One of the most shockingly bad public relations case histories ever developed over the past few days courtesy of Britain’s...
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The human connection: does the art of media planning need to be revived?
With data and automation playing a key role in modern media agencies, has media planning lost its human connection?
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We need to like you: why client/agency relationships matter
The best relationships are formed when everyone plays open cards, with no hidden agendas.
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The Naming of Media Rooms (with apologies to Henry Reed)
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to...
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Agency selection – is there another way?
To comply with internal procurement policies, brands are compelled to regularly put their marketing and advertising business out to pitch....
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