As long as you’re open to change, and aren’t afraid of experimenting with new formats and ad units, TikTok is a promising platform that’ll help you make meaningful connections with your audi... Read more
[PRESS OFFICE] Arc Interactive won the award for Small Agency of the Year at the prestigious New Generation Social and Digital Media Awards. Read more
[PRESS OFFICE] A higher engagement rate – which is what nano-influencers bring – can be an effective marketing strategy for your business. Read more
[PRESS OFFICE] Fast food is big business in South Africa, in fact, it’s one of the fastest growing sectors and one of the largest contributors towards franchise turnovers and opportunities. Read more
[PRESS OFFICE] With Father’s Day being the next major seasonal event for marketers, brands and researchers to consider, we’re taking a look at new insights into the “dad” market, how i... Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
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