[PRESS OFFICE] A decade of media evolution has taken place in a few short months. In-home media consumption grew, while consumer confidence and ad spending declined during 2020. Read more
Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, from both a marketer and consumer perspective. Read more
Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. Read more
[PRESS OFFICE] Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day. Read more
[PRESS OFFICE] Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns. Read more
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