Media business

I'll be honest, even for someone who nerds out about this stuff for a living, the pace of AI can...

For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was measured by ideas generated. That...

Two of Australia’s top ten bestsellers in 2025 were cookbooks, both by Nagi Maehashi of RecipeTin Eats. Other popular books...

Marketing used to be built on predictability. A brand would broadcast a message, drive awareness, move audiences through consideration, trigger...

Our industry currently faces a critical challenge: the valuation of marketing efforts based on misleading metrics. We have, for too...

South African consumers entered 2026 with a mindset shaped by prolonged uncertainty. Years of rising living costs and constant adjustment...