Out of Home

THE MEDIA YEARBOOK: The advent of digital technology has ‘revolutionised’ the international out of home (OOH) media industry, which as...

While technology has infiltrated most aspects of our lives, Melina Meletakos examines its impact on our shopping experience. Digital technology...

The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the...

Billboards are prime real estate in South Africa's townships. Competition is fierce, and the battle against clutter continuous. Daniel Thebe...

Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter...

Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global...