While the modern consumer is increasingly diverse, she is faced with increased financial pressures in a world where changes are slow to come. Read more
Ornico Media's Oresti Patricios is our featured #MediaEntrepreneur this week. Read more
Despite local research having significant attributes that global companies cannot equal for the South African market and others in Africa, some multinationals remain blindsided by industry h... Read more
Teenagers still face the same age-old pressures, but also a host of new ones with the proliferation of digital platforms. Read more
The latest ROOTS research has once again offered consumer insights to assist advertisers in understanding communities while building their brands. Read more
[PRESS OFFICE] The Living Standards Measure (LSM) is a segmentation tool widely used since the 80s. Recently though, there’s been growing criticism surrounding its accuracy and relevan... Read more
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