Research
Can luxury fashion brands ever really be inclusive?
Luxury goods tend to be associated with exclusivity rather than inclusivity. But thanks to the universal scrutiny of social media...
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Webinar | How to navigate the shifting media landscape and the mega trends for 2021
The question is: what has been the effect of Covid-19 on the traditional eyeball and eardrum giants of print, radio...
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30 000 South Africans detail their digital experience during first pandemic year
In the first year of Covid-19, across the shutdown world, digital has been a frontline worker. Internet connections, devices and apps...
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BrandMapp 2021 demystifies pandemic influence on SA shopping landscape
As with every other aspect of life, the pandemic has changed how and when we shop, as well as where...
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For SA’s middle class Covid-19 is not the worst stressor
When a mega-sample of 30 000 mid-income South Africans participating in the latest BrandMapp survey were given a list of...
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The all-in-one brand data survey is here, third quarter just released
2020 was a very hard year all round when South Africa went into lockdown, and we at the Marketing Research...
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