The SALT Press Office

In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during...

Influencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend.

Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media...

People want to connect with real people and because there is something they can relate to in each other’s lives....

Google trends show how, over the past five years, the term 'influencer marketing' has steadily been used more and more...