Radio with a cause
Hot 91.9FM is a community radio station based in Northriding and broadcasting to Johannesburg North and surrounding areas. Since its launch on the 17th of November 2014, Hot 91.9 FM has managed to propel itself, with lightning speed, straight into a radio gap that existed in Gauteng.
Playing the best ‘Old Skool’ and R&B music, with the most popular radio personalities as well as the most spectacular on-air promotions and off-air presence, it’s been a thrilling journey of change for radio and the station, which is driving innovation and leading change in the industry. “HOT 91.9 FM is about FUN radio with the purpose of making a meaningful difference in the lives of those around us,” says founder and station Managing Director, Lloyd Madurai.
The people factor
“The people factor is incredible and there is great chemistry between our team and the station and also between programming and sales. It’s a blend of philosophies and business styles and we’re finding that it’s really easy to get things done. In our view, that is what is making HOT 91.9 FM so much more potent than any other radio station out there,” says Rivak Bunce, managing director of United Stations.
The station has already earned a reputation for the many creative ways in which advertisers can become involved with the Hot 91.9 FM audience. Cell C, Nedbank, Tsogo Sun, Sandton City, Incredible Connection, Pick n Pay, Mercedes, Gautrain, Spur, Land Rover, Mango Airlines and Peugeot are just a handful of the major brands who have taken advantage of these opportunities.
The station’s stellar line-up that includes Lloyd Madurai, John Walland, Sasha Martinengo, Mark Pilgrim, Kevin Savage, Gladys Sithole, Simon Hill, Tony Murrell, Paul Almeida and Treasure Tshabalala, among other radio icons.