Customer magazines: where journalism and marketing converge
In the environment I have been working in for the past 13 years, we believe the next step up from ...
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Tag: ABC
Hello little boy, would you like a sweetie?
Ad man Gordon Muller believes the ABCs have been eroded as the gold standard of measuring quality in the distribution ...
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New Age: Biting off more than it can chew?
Running contrary to world trends, where print media, particularly newspapers, are battling to attract circulation and advertising revenue, the Durban ...
Read moreDetailsABC/Media24 audit: D-Day close
The audit was ordered by the ABC after discrepancies in the circulation figures of seven Media24 magazine titles had been ...
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