‘Titan of Transparency’ to host online ad fraud webinar for SA
Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated ...
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Tag: ad fraud
Agencies and buyers need guard rails to protect CTV ad buying
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
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Navigating advertising’s trust fault lines
Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...
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Programmatic media under the spotlight
The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continued its four-part masterclass series with a ...
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Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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