Inside the structural fraud killing corporate marketing ROI
Digital campaign metrics often misrepresent real business impact Ad fraud is widespread, scaled and underreported Verification tools lag behind evolving ...
Read moreDetails
Tag: ad fraud
Putting hard numbers on the ad fraud haemorrhage
Consider this hypothetical scenario. Your head of manufacturing presents the quarterly numbers: inputs are fully accounted for, the bill of ...
Read moreDetails
Make every advertising rand work harder
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every ...
Read moreDetails
‘Titan of Transparency’ to host online ad fraud webinar for SA
Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated ...
Read moreDetails
Agencies and buyers need guard rails to protect CTV ad buying
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
Read moreDetails
CTV ad buying: Perception and reality
Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...
Read moreDetails
