Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are utilising data and selling inventory programmatically... Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
Awareness about ad fraud in South Africa is growing and more clients are starting to take note, but it is still a big problem globally. Read more
Some large brands like Unilever recently said the media business needs to take some responsibility for the way it enables broad messaging to the masses. Read more
The operating nature of digital media ad serving makes ad viewability a reality in digital media, and the industry should be accountable for ad viewability. Read more
If something in media can be automated, chances are it will be. In the early days of RTB (real time bidding) we started this process with display ads but social, search, mobile and video hav... Read more