Simulated devices 'took advantage of flaws in streaming-TV ad-serving technology and the supply chain to fool marketers into paying for ads that were never actually seen by viewers on real d... Read more
The TV industry — its advertising business especially — must retool, and do it now. Here’s what it means to retool. Read more
If you were putting together a media plan, would you consider TV commercials the same as video views? Would you combine them into a single metric? Read more
We need to find ways that the best, most broadly appealing, accurate and trustworthy news can be distributed at no cost to everyone. We need advertisers to care again about the media they su... Read more
What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
