What would the industry do if it heard almost a fourth of Nielsen’s panel were bots: frauds, robotic fictions, not real people? Don’t worry. It’s a rhetorical question. Nielsen does NOT have... Read more
The local digital advertising space is awash with numbers since the advent of new social media and mobile marketing platforms that lend themselves to rich reporting. Read more
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
If you are going, I hope you enjoy Cannes and urge you not to let the rosé undermine your willingness to talk about the tough issues. We need to balance collegiality with challenge, even if... Read more
The main issue hindering progress in the programmatic space is lack of knowledge. Read more
