Tag: ad fraud

Murkiness and misperceptions pervade the world of connected TV (CTV) ad buying. So don’t feel bad if it’s confusing to ...

Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...

The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continued its four-part masterclass series with a ...

Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...

As the media advertising industry continues to evolve, a critical aspect of its success lies in its ability to evaluate ...

The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands ...