Tag: Added Value Group

Culture should be an integral part of a brand’s agenda. Those with a cultural mission (and activation to deliver their ...

Innovation. It’s a buzzword on everyone’s lips; a strategic priority of many organisations; and what many consider the ultimate driver ...

‘Big Data’ and ‘Social Good’ may be the yin and yang of tomorrow’s most successful brands. Both are recognised as ...

Today, marketers and brand ambassadors are beginning to grasp the importance and urgency of responding to the huge and ever-expanding ...

From the big global players to the emerging online brands, everyone wants in on the DIY phenomenon. But it’s the ...