There is a growing need for content and products that reflect African culture and celebrate African children. More can be done by brands to truly make a difference in this space. Read more
People love stories and, for as long as people have walked the earth, across all cultures, storytelling has been an important fabric of society. From a young age, we listen attentively to stories – from tales in books to chronicles from the older generations. When we get older this fascination for fables doesn’t fade – […] Read more
Turbulence. It’s a word that’s on everyone’s lips at the moment – from the highest rated economists, to businesses of all sizes, to the man on the street. As South Africa teeters on the brink of recession with threats of downgrades to ‘junk status’, slow economic growth, a fluctuating currency, high unemployment rates and the […] Read more
Simply put: premium is powerful. Not only do consumers aspire and strive to buy premium brands, their inherent profitability means businesses long to create and manage. After all, successful premium brands demand higher margins and often become an aspirational pinnacle for consumers. Especially in today’s turbulent economic times, we’ve seen in-home premium brands shine as […] Read more
The importance of family for marketers and brand managers is undisputed. They are our bread and butter; from the life policy that leaves a lasting legacy for loved ones to the frozen vegetables we want on their dinner tables. Nicole Shapiro looks at the modern South African family. But, has our concept of family kept […] Read more
Innovation. It’s a buzzword on everyone’s lips; a strategic priority of many organisations; and what many consider the ultimate driver to unlocking growth. Those who get it right – the Apples, FNBs and Googles of the world – make it look easy. But for a number of organisations, innovation is often one of those long-term […] Read more
