What Media24’s brand lift study revealed
Media24 has successfully challenged the conventional wisdom around ad frequency capping, revealing that higher frequency levels contribute to better campaign ...
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Tag: Adspace24
Crossing the content divide
To succeed in this new era, media owners must offer a personalised approach based on sound strategy, creating value for ...
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Awards Wrap: Adspace24 nominated in INMA Global Media Awards, e.tv wins large at Royal Soapie Awards, Gerety Awards’ call for entries campaign
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Holistic approach to retail advertising nets better results
The economic turbulence of the past few years has buffeted South African consumers and their shopping habits. How can retail ...
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Local titles flourish in the heart of the community
Media24 and Adspace24 have released the findings of recent market research into the efficacy of local titles, conducted by their ...
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There’s a lifetime beyond just leads
When markets experience a downturn, digital publishers receive a deluge of lead generation campaign requests – generally measured on the ...
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