Addressing the SABC’s rates increase
Media agency stalwart Britta Reid analyses the public broadcaster’s recent radio rates increase. The SABC recently released its radio rate ...
Read moreDetails
Tag: African Language Stations
Radio’s behind the scenes movers
They are the unsung heroes who call the shots and set the agenda for what we hear on radio. The ...
Read moreDetailsIs radio losing its touch?
The latest RAMS report (released August 2014), which was researched in field from May 2014 to July 2014, shows radio ...
Read moreDetails
African Language Service stations hold the key to mass marketing
*CYBERTORIAL: In a bid to improve local content for an evolving audience and to put itself on a par with ...
Read moreDetails
The undiscovered gem of the SA media landscape
Having eleven official languages in one country makes the decision for advertisers that much more difficult. Does one have to produce all ...
Read moreDetails
