Time for Africa’s creators to cash in on $17.8 billion
The African creator economy is thriving, growing at a rate of 28.5% per year and set to reach $17.8 billion ...
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Tag: Albert Makoeng
The influencer impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted ...
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Budget shifts, market lifts
In the aftermath of the budget speech, it's not uncommon to see businesses clutching their wallets a little tighter. The ...
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The ho-ho-ho holiday shopping trends of 2023
‘Tis the season to be jolly smart (and fast!) to capitalise on trends influencing when and how people shop and ...
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Five influencer marketing trends for 2023 for businesses in every industry
It’s imperative to be smart about influencer marketing, and to keep abreast of the trends that can help assure a ...
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Influencer marketing is a tangible driver of brand performance
Influencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend.
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