Tag: Ansa Leighton-Buys

Strong media performance does not always translate into sales growth The biggest issue may be demand leakage, not demand generation  ...

Commerce now drives discovery and conversionAI, marketplaces and retail media shape what consumers see, compare and buy. AI visibility relies ...

Growth today is decided long before a campaign runs or a channel is chosen. It is shaped by the systems ...

In an era where 80% of senior leadership teams lack alignment on digital strategy, dentsu Sub-Saharan Africa (SSA) is doubling ...