The three-level path to iconicity
Many brands aspire to become iconic. However, simply creating and designing amazing products is not enough by itself to achieve ...
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Tag: Apple
Adele’s new album is not available to stream, but she may be swimming against the tide
Adele has joined Taylor Swift’s ranks in the war against the streaming culture of Spotify and Apple Music. Her latest ...
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Character and personality, traits to build brands in a cluttered market
Having recently become a mum, I’ve started engaging with a vast array of new brand categories and my needs from ...
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SA brands missing out on content opportunities
Just last week (July 23-25) 20 000 delegates converged on the Anaheim Convention Centre in Los Angeles for the sixth annual ...
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iPhone 6 faces ‘phablet’ challenge
Watching online video on smartphones has spurred the sale of large screen phones, or ‘phablets’, around the world, and this ...
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Smartphones and how SA uses them
Over 80% of South African internet users use smartphones to access the World Wide Web, while just over 18% use ...
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