While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales and over-the-top video subscriptions. Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
With so much viewing choice, are viewers turning to the tried and tested? If audiences default to lean back into comfort viewing, then it has to be the legacy media that have the advantage. Read more
You’ve probably heard about iTunes going away. There are also some changes to Apple Podcasts categories. And those changes, which I list here, are substantial. Read more
The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such ‘n such brakes, Vehicle B does not – would you put your family at risk?... Read more
“Someone on TV has only to say, ‘Alexa,’ and she lights up. She’s always ready for action, the perfect woman.” ~ Sybil Sage USC Sociology Professor SafiyaUmoja Noble says virtual assistants... Read more
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