Eva was taking notes for me. Alexa was telling me jokes. Google Home was helping me with recipes. Siri was making calls and sending texts. Read more
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else in media and marketing, it's a science. Read more
One thing is for certain: Apple and Spotify have given us a glimpse of a podcasting future where the walled gardens of platform-exclusive, premium content become the norm. Read more
While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales and over-the-top video subscriptions. Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
With so much viewing choice, are viewers turning to the tried and tested? If audiences default to lean back into comfort viewing, then it has to be the legacy media that have the advantage. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.