Using tech for good
At a time when so many people are dealing with mental and physical health issues, tech platforms such as the ...
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Tag: Apple
Meta misses the mark on maintaining privacy
I feel the urge to comment on the Meta (that is, Facebook) ad called Good Ideas Deserve To Be Found, otherwise ...
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Apple regains World’s Most Valuable Brand status
Apple sits on top of the Kantar BrandZ Most Valuable Global Brands 2022 ranking and is on track to become the ...
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Apple’s ‘Auction’ ad drops the mic on third-party data
Apple does these amazing ads from time to time. There's '1984', 'Think Different' and now 'Data Auction'. It’s a reminder ...
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Gamevertising: what it is and why it matters
The latest curiosity to fascinate marketers seemingly everywhere is the question of gaming and advertising. At a time when we ...
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Does the demise of the cookie resurrect media-mix modelling?
Media mix modelling feels like a lost art and one that should be resurrected in a cookie-deprived world.
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