Ding, Ding: The future of audio logos for brands sounds promising
Audio logos or sonic triggers are a masterful branding tool that can help create brand recall within three to five ...
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Tag: Apple
There’s a war going on for your ears | Do you even care?
Audio is the new, well audio, and it’s as serious and disruptive an advertising tool as social media was a ...
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Where are all the voice assistants?
Eva was taking notes for me. Alexa was telling me jokes. Google Home was helping me with recipes. Siri was making calls and ...
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What’s that sound? Audio logos are another instrument in the marketing symphony
Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else ...
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Apple threatens to upend podcasting’s free, open architecture
One thing is for certain: Apple and Spotify have given us a glimpse of a podcasting future where the walled ...
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It’s time to change the way we think about the value of media
While investment in content has grown substantially, it has far outpaced growth in revenue from TV advertising, movie ticket sales ...
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