Since being appointed to head up the digital division, this department has grown from strength to strength. It was 12 years ago when Moti was first offered a job in the marketing department of an online casino and his passion for digital media blossomed.
During this time he has worked on several local and international digital media projects incorporating every facet of digital media from trafficking and reporting to campaign strategy. Moti has in the past consulted to a number of companies for both web and mobile marketing. In 2009, Moti joined The MediaShop and has become an integral asset to both the company and its clients.
He currently sits on the DMMA Research Subcommittee representing them as a member of the SAARF board.
A colleague came into my office to brief me on a client’s campaign, and a familiar scenario played out. Her strategy, she said, consisted of television and radio primarily, but that client had also requested a digital component. “Not just banners and crap,” she went on to explain, “but also social media and interactive stuff.” […] Read more