Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else in media and marketing, it's a science. Read more
Perhaps it’s time to stop being so sensitive [about ads]. Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Read more
A colleague came into my office to brief me on a client’s campaign, and a familiar scenario played out. Her strategy, she said, consisted of television and radio primarily, but that client had also requested a digital component. “Not just banners and crap,” she went on to explain, “but also social media and interactive stuff.” […] Read more
