Move over CMO, AR is no longer your exclusive domain
Augmented and mixed realities are significantly boosting marketing departments’ efficacy. But AR is now boldly venturing into the rest of ...
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Tag: Augmented reality
AR and VR add clout to visual marketing for SA brands
Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in ...
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Can augmented reality save the mass media?
There might just be a high-tech lifeline for struggling newspapers and broadcasters suffering from the inevitable obsolescence of traditional advertising. ...
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Briefly… NatGeo takes augmented reality to SA’s malls
National Geographic Channels International (NGCI) has announced the launch of an unprecedented experience showcasing augmented reality (AR) applications on screens ...
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Briefly…ROLLING STONE embraces AR
ROLLING STONE South Africa is embracing Augmented Reality (AR). Say what? The September issue uses the nifty Layar app available ...
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Marrying mobile and retail for all customers
According to eBay’s CEO, John Donahoe, there will be more change in the way consumers shop and pay in the ...
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