Tag: Black Friday

Psychological ownership is an important concept in marketing. Sellers are motivated to elicit it because having it makes you want ...

On Black Friday and Cyber Monday specifically, Everlytic sent out 35.3 million marketing emails, some of which had a click-through ...

Black Friday has evolved into a complex sales phenomenon and looks set to continue to reach new highs, despite or ...

What is it about Black Friday that inspires consumers to misbehave? Why is it often a battle of the fittest? ...

News in brief: Deadline for innovateAfricaFund proposals on 1 December; Price Check dishes advice on how to shop smart this ...

#blackfriday saw nearly 3.7 million tweets globally on Friday, as retailers across the globe marketed their heavily discounted products and ...