We all know, or should know, that content is king. What many of us do not realise is that content is more than just our blog posts. Promoting ourselves, our companies, and our brands on the... Read more
As a blogger, I have to find ways to create content on a regular basis. Sometimes it feels as if I am in a creative rut and I need a little help, writes Amanda Patterson. I have found that t... Read more
The ghosts of Apartheid’s censors must be looking favourably on the work of their successors at the Film and Publications Board . Its existential crisis in understanding the internet has lea... Read more
How long should a blog post be? This is a question I have asked and people have asked me when I teach The Social Brand. I have Googled it and Googled it again. The answers are wide and varie... Read more
Digital PR strategy has become a vital area of expertise for any leading PR firm, but for many brand and product managers the understanding of what exactly digital PR is, remains a point of... Read more
