Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, while marketing professionals deal with brand values i... Read more
What is clear is that laws legalising the use of marijuana are escalating in the US, and it is going to be a big business that will need big branding. Read more
The Simpsons is the most-watched animated show among 18-49 year olds, with reruns worth a billion dollars! In a recent Brand Keys survey among that most-desired of demographics (men and wome... Read more
NEW YORK, NY – Search, brand websites, shopping and browsing portals make the greatest contributions to brand loyalty and ROI, according to a new study, that for the first time, provid... Read more
The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the ‘Super Bowl for Women’. True, female ratings have been down. Overall ratings... Read more
