Survey finds what keeps CMOs and brand managers up at night
Social networks are under siege while social activism has reached a 50-year high. Mountains of data accumulate in organisational silos, ...
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‘Stoner’ is so last century: Marketing marijuana will be about the buzz
What is clear is that laws legalising the use of marijuana are escalating in the US, and it is going ...
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The Simpsons #1 animated show for adult market
The Simpsons is the most-watched animated show among 18-49 year olds, with reruns worth a billion dollars! In a recent Brand Keys ...
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New research tool shows brands where to invest in digital space
NEW YORK, NY - Search, brand websites, shopping and browsing portals make the greatest contributions to brand loyalty and ROI, ...
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And the Academy Award for brand engagement goes to…
The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the ‘Super ...
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