Why Shoppa Shows induce trial and drive sales
Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers.
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Tag: brand message
Addressing societal issues and emphasising family and friends in advertising
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
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The importance of business-based CSI
According to a recent article in Forbes magazine, there are a number of elements that successful CSI initiatives have in ...
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