Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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Tag: budgets
Advertising Standards Authority: Crisis? What crisis?
The Advertising Standards Authority of South Africa has come in for some flak over the past few years. It has ...
Read moreDetails![The battle of the budgets [part one]](https://themediaonline.co.za/wp-content/uploads/2011/04/imgres10.jpeg)
The battle of the budgets [part one]
The times, they are a changing. They're not "dumbing down" as some pundits would have it. They're changing the programme ...
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