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With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for clients. Digital has massive potential. Read more
The Advertising Standards Authority of South Africa has come in for some flak over the past few years. It has been accused of operating with a lack of transparency over its budget and its fi... Read more
The times, they are a changing. They’re not “dumbing down” as some pundits would have it. They’re changing the programme model to suit a changing audience profile. Te... Read more
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