The Media Online’s weekly round-up of need-to-know global media stories.
Multiple threats to media freedom across Africa
The concentration of media ownership and attempts to legislate the online media environment are the two biggest threats facing press freedom on the African continent, but there are many more that come in many different guises.
Journalists are still being intimidated, jailed, silenced and killed for exposing secrets on the continent, and many countries still do not have the means, or even basic legislation to protect media freedom.
On World Media Freedom Day (today), The Conversation published a powerful piece around the threats to media freedom on the continent. You can read it here.
Electronic Arts parts ways with Starcom
Gaming giant Electronic Arts has split from its agency of choice, Starcom, shortlisting Hearts & Science, and M/SIX to take over its global media planning and buying account.
The winning agency will work on TV and out-of-home advertising, but will handle digital media in-house.
Campaign has more details, here.
Condé Nast targets cord-cutters
American mass media company Condé Nast revealed at its NewFront event a new strategy and approach, with the company clearly targeting a younger, cord-cutting audience.
Digital video is a strong, priority focus, with the company announcing that it has 50 returning digital video series and more than 175 pilots in production, slated to release over the next year.
For more information, published by MediaPost, click here.
Lucrative opportunities at Festival of Media Global
This year’s Festival of Media Global event will see players from the world’s biggest spending brands attend as delegates, judges and speakers, with lucrative opportunities up for grabs.
With an estimated combined spend of £25 billion from attendees, delegates will be exploring opportunities to use their massive budgets to drive their media and marketing campaigns.
Now in its 13th year, the gathering aims to connect client side personnel with media agency and owner professionals.
To read the full article, published by Event Industry News, click here.
Bing Ads rebrands as Microsoft Advertising
Microsoft has taken the opportunity to rebrand its advertising offering with a drive to focus on personalisation and Artificial Intelligence. “In the next year, we’re introducing more advertising products with built-in AI, more connected to your data and your business,” said Rik van der Kooi, corporate VP for Microsoft Advertising, in a blog post.
The return to using the resurgent Microsoft branding signals offerings that extend beyond search inventory and search data. Said Van der Kooi: “It’s a simple shift because our clients and partners already know us as Microsoft, and many are already tapping into our new advertising products that go above and beyond search, such as the Microsoft Audience Network.”
For more, check out the full story on what’s on offer here.
Hilton Hotel Group builds in-house capacity, forgoing full service shops
Read the full story on The Drum.
It’s the voice in the kitchen…
Four in 10 owners of smart speakers keep their devices in the kitchen and this, said BBC Good Food’s head of digital content, Hannah Williams, was not something they could ignore.
Now BBC Good Food, the Immediate Media publishing brand, has repositioned voice from being a risk to an opportunity to be exploited, WARC reported.
“Who hasn’t wanted to cook hands-free when they have been elbow-deep in cake mix?” it quoted Williams saying. “The potential pain points were endless, [and] rationalising them down pretty much impossible. So we quickly decided to give people something to play with, for our cooks in the kitchen to feed back on.”
For more on this, read the story on WARC.
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