As media planners, we are constantly looking back into the past, to project the future. While successful most of the time, at times failure can be a result of unavoidable external factors. Read more
In the past week, much has been made in the media press of shifts in the pattern of media investment in Mzansi based largely on the Nielsen WizzAd+ database. But Nielsen WizzAd+ effectively... Read more
Regulated traditional, linear TV continues ... remains the ‘people’s choice’ in audio-visual content consumption, despite years of predictions around its demise due to various threats. Read more
A number of trends and opportunities paint a bright future for out of home. To make the most of these, the industry needs to tackle several issues. Read more
For digital news publishers, the only way out is through accepting our reality that advertising kingpins are no longer local oligopolies but now global oligopolies. Read more
From a spend point of view, cinemas declined by 66% compared to 2019. Cinema reported no ad-spend for a solid five months. Read more
