Tag: ad spend

The IAS Media Assurance Masterclass series, in partnership with Media Marketing Compliance (MMC), continued its four-part masterclass series with a ...

Faced with a cookie-less world, companies must ensure that their first party data is as embellished and fleshed out as ...

less than 10% of businesses are using insights and technology to create useful, relevant experiences at multiple moments along the ...

To succeed in this new era, media owners must offer a personalised approach based on sound strategy, creating value for ...

Dentsu has announce the launch of a ground-breaking new AdTech solution, NightVision, set to revolutionise the advertising industry in South ...

As media planners, we are constantly looking back into the past, to project the future. While successful most of the ...