Old school formats are under huge pressure with print predicted to take the biggest knock. Radio and linear TV are also in the cross-hairs. In fact, the cracks are already starting to show. Read more
Collaboration across the public and private sector in areas such as using data for public good, keeping the public informed with quality content, and keeping people safe online, will be key... Read more
The pandemic has caused advertisers of all sizes to rethink the type of campaigns they should run. For many, this means focusing spending. For others, focus means changing the message. Read more
To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the market recovers, is outdated. Read more
The world is a mess right now. The US faces an election year, Brexit is in motion in the UK, and China has a crazy, contagious virus spreading globally. Read more
Television remains the most efficient platform for sponsors to reach and engage with rugby fans. According to caytoo, 75% of RWC 2019 sponsors are finance, telecom and travel brands. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.