Tag: ad spend

Dentsu has announce the launch of a ground-breaking new AdTech solution, NightVision, set to revolutionise the advertising industry in South ...

As media planners, we are constantly looking back into the past, to project the future. While successful most of the ...

In the past week, much has been made in the media press of shifts in the pattern of media investment ...

Regulated traditional, linear TV continues ... remains the ‘people’s choice’ in audio-visual content consumption, despite years of predictions around its ...

A number of trends and opportunities paint a bright future for out of home. To make the most of these, ...

For digital news publishers, the only way out is through accepting our reality that advertising kingpins are no longer local ...