The World Federation of Advertisers says ad fraud will cost advertisers $50 billion a year by 2025. As global brands increase their investment in media, questions around media industry trans... Read more
Wavemaker has won the R300 million Tiger Brands account for South Africa as well as Nigeria, South Sudan, Angola, Mozambique, Zambia, Malawi, Kenya, Ghana, and Botswana. Read more
The Mobile Film Festival has presented its first official pan-African selection at the Mobile Film Festival Africa. Read more
Although the anticipated evolution of out of home media on the continent was slowed by the Covid-19 pandemic, the sector is still rife with opportunity. Read more
Streaming service Showmax is expanding its investment in Africa with its first original Kenyan series and second co-production with global broadcaster CANAL+. Read more
Podcasts are a rare point of growth in the current media landscape. They are valued for convenience, intimacy, and choice. The younger, better educated audience is also highly desirable to a... Read more
