Case study: Radio still the big winner in today’s data-led media game
This past March, the A Million & Change’ campaign, executed across Jacaranda FM and East Coast Radio, was the biggest ...
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Tag: digital
Why smart brands adopt an always-on audience strategy
For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, ...
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Turning generative AI dreams into real reinvention
Generative AI has captured the imagination of businesses, governments, and society at large. The possibilities seem limitless—from transforming customer experiences ...
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Digital transformation is not about tech but about people, purpose and precision
In the African context, digital transformation is often misunderstood as just a matter of adopting new tools or platforms. But ...
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How to nail your B2B social media strategy
Banish the thought of you, a CEO, being handed a phone and awkwardly told to hop on the latest trend ...
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Social media is at the crossroads of free speech and regulation
The debate around social media moderation has been with us since platforms like Facebook and Twitter (now known as X) ...
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