The evidence is overwhelming. Radio listening is up significantly, everywhere. What do brands and radio stations need to do to take advantage of this as lockdown eases? Read more
Across the world people seem to be tuning in to radio via their digital devices. It’s a grim irony that radio stations are now being sampled by the younger market many thought were lost to the medium. Read more
It makes sense if you think about it. What are people going to do when locked down? They’re going to consume more media. Of course, they are. Even print is up. Read more
Radio is an immediate medium with high engagement levels. Immediacy and engagement are two critical factors for any lead generation programme. Yet radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis. The general consensus is that you can’t measure lead-gen on radio, the conversion rate is too low and […] Read more
There’s a certain twilight zone feel about life these days. All of our absolutes are no longer absolute. And just when you think it can’t get any crazier… it does. The entire Donald Trump story feels like it was plagiarised from a Ben Elton novel. It doesn’t feel any less crazy in the advertising world. […] Read more
There’s a company in the U.S. called Panoply. You’d probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like. Panoply make podcasts, short pre-produced pieces of radio distributed digitally. Anyone who listens to traditional analogue radio in […] Read more
