Radio is an immediate medium with high engagement levels. Immediacy and engagement are two critical factors for any lead generation programme. Yet radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis. The general consensus is that you can’t measure lead-gen on radio, the conversion rate is too low and […] Read more
There’s a certain twilight zone feel about life these days. All of our absolutes are no longer absolute. And just when you think it can’t get any crazier… it does. The entire Donald Trump story feels like it was plagiarised from a Ben Elton novel. It doesn’t feel any less crazy in the advertising world. […] Read more
There’s a company in the U.S. called Panoply. You’d probably call them a broadcaster although, technically, narrowcaster might be a more accurate term. Either way, this company may just be what the future of radio looks like. Panoply make podcasts, short pre-produced pieces of radio distributed digitally. Anyone who listens to traditional analogue radio in […] Read more