In the present zeitgeist, there is an incredible opportunity for audio growth and advertising – if we’re savvy enough to grasp it. Read more
Listener research conducted independently by two of the country’s largest radio groups suggests that South Africans will be staying home in far greater numbers this festive season. Read more
The evidence is overwhelming. Radio listening is up significantly, everywhere. What do brands and radio stations need to do to take advantage of this as lockdown eases? Read more
Across the world people seem to be tuning in to radio via their digital devices. It’s a grim irony that radio stations are now being sampled by the younger market many thought were lost to the medium. Read more
It makes sense if you think about it. What are people going to do when locked down? They’re going to consume more media. Of course, they are. Even print is up. Read more
Radio is an immediate medium with high engagement levels. Immediacy and engagement are two critical factors for any lead generation programme. Yet radio has consistently failed to deliver quantifiable lead generation on a cost per acquisition basis. The general consensus is that you can’t measure lead-gen on radio, the conversion rate is too low and […] Read more
