One of the methods traditionally used to highlight the distribution and market viability of haves and have-nots is socio-economic segmentation and the SEM model. Read more
We have all known for some time now that the job title 'media planner' is obsolete. Indeed it’s not difficult to construct a reasonable argument to demonstrate that media planning as an adve... Read more
Responsible media is at the forefront of fact-checking, fighting fake news and misinformation, ensuring readers are kept up to date and informed, and providing a safe space for advertisers. Read more
President Cyril Ramaphosa, in his extraordinary and powerful address to the nation on Monday night [23 March 2020], has placed South Africa in a 21-day lockdown. Only personnel and businesse... Read more
[PRESS OFFICE] Futuretech has created solutions on how best to assist agencies and brands during this tough time. Read more
The coronavirus pandemic has illustrated very clearly the importance and reliability of traditional mass media, while showing up the flaws and dangers of online social platforms. Read more
