A major takeaway from the pandemic is that it permanently changed consumer behaviour, both online and offline, and marketing professionals, businesses and organisations need to adapt to this... Read more
In June 2019, SANEF commissioned Judge Satchwell and two panelists, Rich Mkhondo and Nikiwe Bikitsha, to investigate ethical standards at South African media houses. Read more
Being positive is not easy. Optimism requires effort. In the famous words of Monty Python, “Some things in life are bad. They can really make you mad. Other things just make you swear and cu... Read more
If there's one thing that needs to be a strategic priority in 2021, it’s planning to remain relevant in the context of rapidly-changing local and global demands. Read more
Although the anticipated evolution of out of home media on the continent was slowed by the Covid-19 pandemic, the sector is still rife with opportunity. Read more
As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to revisit customer engagement. Social media usage soar... Read more
