Social media ads are littered with ‘green’ claims
Online platforms are awash with ads for so-called “green” products. Power companies are “carbon neutral”. Electronics are “for the planet”. ...
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Tag: media
Tackling unemployment: We need a practical, achievable, public plan
A round-table session was recently hosted by Optimi Workplace, and facilitated by Tim Modise, with the aim of exploring the ...
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18 things we’ve learnt about the marketing and communications industry
Like all things in life, the marketing and communications industry is constantly evolving. Back in the days of ancient Greece, ...
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JCDecaux in partnership with VIOOH launches programmatic sales for digital out-of-home in South Africa
JCDecaux, the world's leading outdoor advertising company, today announced the launch of its programmatic digital out-of-home (prDOOH) offer in South ...
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Brands maximise DOOH domination as Springboks land at OR Tambo
The Springboks returned to South Africa following a record-breaking victory at the 2023 Men's Rugby World Cup. When the team ...
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Ranting with reason: data, demystified
I hate the phrase “data driven”, as in “data-driven initiative”. I know hate is a strong word, but fear not. ...
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