There is a race to the bottom of the media industry that has been going on for years, and there are no winners! In the majority of pitches, the winning agency is the one that comes in at the... Read more
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the challenges wrought by the global pandemic and continue... Read more
Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing is ad-free... for now. Read more
Initial discussions in SANEF have thrown up a number of possibilities to tackle the structural challenges posed by the dominance of Facebook/Google. Read more
Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop... Read more
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media industry. Read more
