Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
News media sector representatives, journalists and editors often respond to criticism of the press with assertions that the freedom and independence of the news media must be protected at al... Read more
The Covid-19 pandemic has been the biggest test and the greatest opportunity for marketers as they seek to maintain, expand, and enhance awareness of their brands and relationships with thei... Read more
This is a unique moment in time because brands are becoming more than a voice for profit. They are becoming a megaphone for their customers. More importantly, people are listening. Read more
