The medium is not quite the message – the message is the message. But the tools to spread that message are making it a whole lot easier. Read more
Yesterday’s much-anticipated budget speech may be today’s biggest headline, but for media players, this week’s testimony at the Zondo Commission may have wider implications. Read more
Going beyond Wits University’s annual report on South Africa’s changing media landscape, we explore working solutions and best practices for how journalists and media houses can remain relevant and trusted – and media companies can best monetise their offerings. Exposing corruption and malfeasance are perhaps the strongest arguments for a free and fair press – […] Read more
Africa does not have digital marketing skill benchmarks. While it is common knowledge there is a digital marketing skills gap on the continent, there is not much information on its size. Read more
There’s no disputing the quality of advertising in South Africa; our showing at Cannes proved that we have the cajones to take on multinationals and win. Read more
Personalisation is the theme of PwC’s 10th annual edition of the Entertainment & Media Outlook: 2019-2023 – An African perspective, which highlights the increasing momentum of personal and personalised media interaction, fueled by technology and evolving customer behaviour. Read more
