Brands that fail to understand the value of authenticity for the highly sceptical Gen Z will rapidly come up short, not least because this generation knows their power and are not shy to use it. Read more
Netflix, Amazon and Apple may be leading the streaming evolution, but there’s no curbing SA viewers’ appetite for local dramas and sagas – on any viewing platform. Read more
That South Africa’s magazine sector has issues to deal with is clear, clearly the black and white issue of race is not one of them; diversity, all agree, is a key element of long-term sustainability. Read more
Lifestyle, alcohol and out of home media: Advertising campaigns – and brand activations in particular – have taken on a life of their own, and are reaching stellar experiential levels. Read more
The Creative Makhado platform reaches out and hosts young, up and coming visual artists in arts, music, fashion, photography and creative collaborations. Read more
The ‘Raise Your Voice Not your Phone’ campaign incorporates a mobile toolkit that is easily accessible and shareable – and made to go viral. Read more
