SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, highlighting where SA stands when pitted against the to the global average. Read more
Some marketers recognise that agencies are the partners that help them grow the most, mainly those companies that use agencies to help them in their business and digital transformation. Read more
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous relationship is more beneficial because changing agencies can be disruptive. Read more
Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this. With our economy only growing a little, this focus will persist in 2018. Read more
The B-BBEE Amended Codes of Good Practice released by the Minister of Trade and Industry in mid 2016 are designed to ensure agencies take procurement seriously. Read more
Latest research conducted by Spanish-based Scopen and the Independent Agency Search & Selection Company reveals how South African agencies are not engaging sufficiently in cold calling exercises that are often critical for growing your business in the current economic environment. In some quarters, cold calling is regarded as the life blood of some of the […] Read more
