Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may be the year of the pitch. Read more
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa. Read more
With Covid-19 having thrown normal pitch processes into disarray, how have the advertising and marketing industries managed? Virtually, of course! Read more
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work towards. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
