The size of the global marketing industry coupled with what AGENCY SCOPE has determined marketers spend enables the indication of what’s being spent in South Africa – and which sectors are getting the lion’s share. Read more
The changes in our industry have been massive – and not just due to the pandemic, either. We’ve seen print take something of a knock, and digital rise and grow unlike any platforms before. Read more
Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationships. Read more
Marketers are usually open to new ideas and embrace them, but when it comes to implementation, then nerves and uncertainty can set in. This is where knowing what you don’t know – but knowing someone who does – is key. Read more
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? Read more
The fourth edition of AGENCY SCOPE South Africa 2021/2022 is moving rapidly along towards disclosing the analysis industry leaders have come to value highly. Read more
