While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work towards. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are predicted. But does this work for procurement and other stakeholders? Read more
In the last few months, the IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches for marketers, other than the typical integrated advertising agency pitch that tends to dominate the pitching landscape. This trend is set to continue. While marketers would love to find all their needs satisfied in one […] Read more
SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, highlighting where SA stands when pitted against the to the global average. Read more
