In the advertising and marketing eco-system, intermediaries play a role that can actually be seen and valued in the work that their marketing clients produce. Read more
The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency leaders. Read more
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some of the marketers and agencies who faced fire with fire and braved these less favourable conditions with agility and boundless creativity. Read more
Listening to our agency and client colleagues in recent months as well as investigating through our own research via SCOPEN on the impact of Covid-19 and the trends in media spend, 2021 may be the year of the pitch. Read more
Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa. Read more
With Covid-19 having thrown normal pitch processes into disarray, how have the advertising and marketing industries managed? Virtually, of course! Read more
