With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are predicted. But does this work for procurement and other stakeholders? Read more
In the last few months, the IAS (Independent Agency Search & Selection Company) has conducted a variety of specialist pitches for marketers, other than the typical integrated advertising agency pitch that tends to dominate the pitching landscape. This trend is set to continue. While marketers would love to find all their needs satisfied in one […] Read more
SCOPEN’s Agency Scope has released its latest trends. The Media Online gets an exclusive look into some of the trends, highlighting where SA stands when pitted against the to the global average. Read more
Some marketers recognise that agencies are the partners that help them grow the most, mainly those companies that use agencies to help them in their business and digital transformation. Read more
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous relationship is more beneficial because changing agencies can be disruptive. Read more
Agencies are expected to be able to manage the marketers’ smaller or tighter budgets. It is a real worry to marketers that agencies will struggle with this. With our economy only growing a little, this focus will persist in 2018. Read more
