Some of the trends seen in global Agency Scope research will be a barometer for the pressures, proficiencies and pandemic recovery in South Africa. Read more
With Covid-19 having thrown normal pitch processes into disarray, how have the advertising and marketing industries managed? Virtually, of course! Read more
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work towards. Read more
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold. Read more
With the separation of creative and media agencies, creative agencies brought in a resource-based model, where time and resources are predicted. But does this work for procurement and other stakeholders? Read more
