It took the chief subeditor of an online news site to spot TheMediaOnline’s tongue-in-cheek challenge taunt that was written into the introduction of our Plain Language Challenge to you. Tha... Read more
At The Media Online we support the move to eliminate meaningless business jargon, convoluted sentences and long, complicated words from the plethora of written material we are all faced with... Read more
![How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.](http://i1.wp.com/themediaonline.co.za/wp-content/uploads/2011/09/1a67ff5ef73631bc96e27d3d28894b67.jpeg?resize=190%2C122)
Caryn Gootkin warms up to her theme and highlights examples of sloppy and convoluted writing from Standard Bank’s online presence. My column about the merits (or otherwise) of Standard Bank’... Read more
![How bad writing (and inane slogans) can harm a brand's image [part 3]](http://i1.wp.com/themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png?resize=190%2C122)
Caryn Gootkin takes a deep breath, warms her cold feet and dives in head first, going much deeper than ever before. In my last column I used SA retail chain Foschini as an example of bad wri... Read more
![How bad writing can harm a brand's image [part 2]](http://i2.wp.com/themediaonline.co.za/wp-content/uploads/2011/09/foschini3_1259587420_large.jpeg?resize=190%2C122)
Caryn Gootkin delves deeper into the effect bad writing can have on a brand’s image. And summons up the courage to publicly out offenders. In my previous column on this topic, which you can... Read more
Caryn Gootkin has overdosed on sloppy writing, poor grammar and inferior, or non-existent, editing in corporate communications. This may or may not justify her ranting freely on this topic,... Read more
