Our Plain Language Challenge – revised
It took the chief subeditor of an online news site to spot TheMediaOnline’s tongue-in-cheek challenge taunt that was written into ...
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Tag: Caryn Gootkin
Our challenge to you on International Plain Language Day
At The Media Online we support the move to eliminate meaningless business jargon, convoluted sentences and long, complicated words from ...
Read moreDetails![How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.](https://themediaonline.co.za/wp-content/uploads/2011/09/1a67ff5ef73631bc96e27d3d28894b67.jpeg)
How bad writing can harm a brand’s image [Part 4] – a closer look at Standard Bank.
Caryn Gootkin warms up to her theme and highlights examples of sloppy and convoluted writing from Standard Bank’s online presence. ...
Read moreDetails![How bad writing (and inane slogans) can harm a brand’s image [part 3]](https://themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png)
How bad writing (and inane slogans) can harm a brand’s image [part 3]
Caryn Gootkin takes a deep breath, warms her cold feet and dives in head first, going much deeper than ever ...
Read moreDetails![How bad writing can harm a brand’s image [part 2]](https://themediaonline.co.za/wp-content/uploads/2011/09/foschini3_1259587420_large.jpeg)
How bad writing can harm a brand’s image [part 2]
Caryn Gootkin delves deeper into the effect bad writing can have on a brand’s image. And summons up the courage ...
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How bad writing can harm a brand’s image
Caryn Gootkin has overdosed on sloppy writing, poor grammar and inferior, or non-existent, editing in corporate communications. This may or ...
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