Media sales teams under pressure from a multichannel world
Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and ...
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Tag: Cindy Diamond
Brand measurement out of step with age of empowered consumers
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media ...
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Premium or programmatic: Both have a part to play
South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to ...
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Disruption is an opportunity, not a threat
Disruption, more specifically digital disruption is the buzzword on everyone’s lips, with new competitors in a range of industries and ...
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All the media moves
TheMediaOnline's weekly look at who's doing what in the media industry. Brandt Botes and OFyt unite to launch specialist design ...
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Mediamark making the MOST out of our partnerships with its in-the-box thinking
*CYBERTORIAL: Exceptional media sales and service is all about ROI at the end of the day so when Gumtree wanted ...
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