Ian Drummond brings his passion for media and marketing to the task of leading Mediamark’s growth beyond its roots in FM radio.
While heading up the convergence division at Mediamark he was responsible for the creation and execution of multimedia solutions that drove growth for Mediamark and delivered exceptional business value to the company’s clients.
Ian played an instrumental role in setting up Mediamark Digital, where he helped translate the company’s traditional media strengths and experience into a compelling online proposition. Four years later, Mediamark Digital is one of the leading online media marketing solutions providers in Africa representing MSN, Skype, Outlook, Daily Motion and other leading local and global brands.
Ian applies new insights and learnings from today’s rapidly evolving world of online media to his already solid foundation in media strategy and planning
