South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to take a holistic approach that harnesses the strengths of different tools and channels. Search, premium display, native advertising and programmatic buys all have complementary roles to play in a media strategy. Many publishers, agencies, and […] Read more
Today’s consumers rely on a range of devices for inspiration, information, communication and entertainment – laptops, mobile phones, tablets, television, radio, gaming consoles and more, says Ian Drummond. They absorb and interact with content in different ways on each of these devices. Yet, at the same time, all these channels form part of connected media […] Read more
South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and active digital audiences. Ian Drummond delivers the insights. There’s strong local demand for Skype advertising solutions since they were first launched in South Africa in 2012. Mediamark is the South African advertising […] Read more
Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with each other to maximise opportunities to engage with their audiences, says Ian Drummond. Brands should no longer treat offline and digital channels as discrete offerings, but think about how these channels […] Read more
