South African marketers reject the brand-versus-performance divide
A new study of senior South African marketers has found that the long-running debate over whether marketing budgets should favour ...
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Tag: customer data
Retail media has a measurement problem
Retail media has quickly become one of the fastest growing segments in the marketing ecosystem. Globally and in South Africa, ...
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Top 4 drivers of advertising industry over next 5 years
All marketers and media companies that want to be relevant into the next decade are working hard to build direct ...
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